The ‘Utrechtse Introductietijd’ is the first week for fresh students to get to know the city of Utrecht. With a new word play theme each year, this time everyone went ‘tot het UITerste’ (to the limit). With this theme we designed a multitude of campaigning and communication media, with which we wanted to create the atmosphere of a festival.
The UIT is organized by the Introduction Committee Utrecht (ICU) and commissioned by Utrecht University and Hogeschool Utrecht.
Event-photography: Robert-Jan van der Poel, Roos Thijssen, Martijn van Waardhuizen.